I have two fantastic environmental ideas to report. Firstly:
Adidas has teamed up with Parley for the Oceans, a group specifically brought together to raise awareness of the beauty and fragility of the oceans, and to collaborate on projects to help end their destruction.
Together, they produced the Ultraboost running shoe, made from plastic salvaged from the sea. On average, each pair of shoes used 16.5 plastic bottles each along with 13 grams of gill nets. Selling over 1 million pairs between 2017-18, Adidas has moved to launch multiple production lines over the next few years, using recycled waste from our oceans.
Parley ultra boost running shoes made from sea plastic
Goby the plastic eating fish
Goby is a fish made from barbed wire and mesh, produced by a hotel in Bali, Seminyak, and installed on their beachfront. Goby is hungry and wears a sign saying, “Goby loves plastic, please feed him”. The hotel has been working for more than 5 years to be Earthcheck certified every year, working on reducing waste, energy and water consumption and engaging in strict recycling practices. With the arrival of the wet season and the beaches of the Island being swamped by trash washed away on the shores, the team is constantly engaged in intense beach cleaning sessions, ensuring the garbage is collected and sent to recycling.
It has been predicted that in 50 years, if we don’t change our ways, there will be more pieces of plastic than fish in the sea. We need a Goby on every beach and we need more innovative ideas like these two to help change our plastic trajectory.
Can you think of any clever ideas to stop plastic getting in the sea, or how to get it out?
Check out the Parley website for inspiration.